Introduction to Entrepreneurship (BDI3C)

In this unit, students will explore what it means to be an entrepreneur, examining their distinct traits and abilities. They will gain insights into how entrepreneurs positively influence the economy, individual businesses, and society as a whole. The course will also cover the ethical aspects of entrepreneurship, different categories of entrepreneurial figures, and their roles in terms of social responsibility.

In this unit, students will investigate the groundbreaking inventions and innovations introduced by entrepreneurs and their societal impacts. They'll learn methods for researching and pinpointing potential opportunities and ideas within the business world. Additionally, the importance of drafting a detailed business plan will be emphasized, underscoring its role in the successful launch of new ventures.

This unit guides students through the essentials of market and competitive analysis, offering them a deeper understanding of the components of effective marketing plans and resource management. Students will also examine various key elements of business strategy, including production, management, and financial planning, to gain a holistic view of what goes into creating and running successful entrepreneurial ventures.

In this unit, students will be guided through the fundamental stages of initiating a business plan, with a focus on developing a marketing strategy. They will discover the key resources needed for a business, learn to set up an effective management structure, and design a production plan. Furthermore, the unit will equip students with the skills to handle the financial components of a business plan, encompassing its refinement and completion.

This final task at the course's end brings together everything learned in the program. It checks students' understanding of the course through their final work, as well as through discussions and observations.

This supervised test makes up 30% of the overall course grade.

• A laptop or desktop computer, ideally with Google Chrome or Mozilla Firefox for browsing.
• Means to record videos and scan written work, like a smartphone, tablet, or webcam.
• A consistent internet connection.
• Word processing software like Microsoft Word or similar.
• Presentation software like Microsoft PowerPoint or a similar tool.